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6 - Digital Entrepreneurship and Social Media
from Part II - Digital Business Systems
Vincenzo Morabito, Università Commerciale Luigi Bocconi, Milan
Book:

Digital Entrepreneurship

Published online:

16 December 2021

Print publication:

06 January 2022, pp 121-134
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Summary

Digital entrepreneurship refers to the means or methods of creating fresh and innovative businesses, products or commodities as well as services that are enabled, permitted and provided via the Internet. Social media also refers to the mode by which people interact through the exchange of ideas and information in virtual networks. There are plenty of social media platforms in existence today; amongst the most popular are Facebook, Twitter, YouTube, Instagram and WhatsApp. The use of social media platforms for digital entrepreneurship can create opportunities like working remotely, on-the-go and at any time in the world. This chapter offers an insight into social media, its advantages on digital entrepreneurship as well as the potential future of social media for digital entrepreneurship.