The Journal of Economic History: Volume 20 -

Patent Medicines: An Early Example of Competitive Marketing
James Harvey Young
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03 February 2011, pp. 648-656
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Patent medicines in the United States played a pioneering role in marketing. The nostrum manufacturer, during the early decades of the nineteenth century, exploited a brand name and developed a distinctive symbol as a trademark. His wares were sold in a package of distinctive shape or design. He sought to achieve as national a market as transportation conditions permitted. His advertising appeared in newspapers of all regions, appealing to citizens to buy from local retailers an article made hundreds of miles away. In a highly competitive market, the remedy promoter was forced to explore in his advertising a wide variety of psychological lures.

The Roots of Capitalism. By John Chamberlain. (The Library of American Capitalism, Clyde Robinson, Editor.) Princeton, N. J.: D. Van Nostrand Company, Inc., 1959. Pp. xiv, 222. $5.50.
George Soule
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03 February 2011, p. 107
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Precision Valley: The Machine Tool Companies of Springfield, Vermont. By Wayne G. BroehlJr. Englewood Cliffs, New Jersey: Prentice-Hall, 1959. Pp. xii, 274. $5.95.
James H. Soltow
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03 February 2011, pp. 466-468
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Descripcion del Virreinato del Peru: Cronica inedita de Comienzos del Siglo XVII. Edited by Boleslao Lewin. (Instituto de Investigaciones Historicas, Coleccion de Textos y Documentos, Serie B, No. I.) Sante Fe, Argentina: Universidad National del Litoral, 1959. Pp. 140.
Charles E. Nowell
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03 February 2011, p. 337
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The Rhondda Valleys, A Study on Industrial Development from 1800 to the Present Day. By E. D. Lewis. London: Phoenix House, 1959. Pp. 312. 25s.
W. E. Minchinton
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03 February 2011, pp. 338-339
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The Average Workweek As An Economic Indicator. By Gerhard Bry. New York: National Bureau of Economic Research, Inc., Occasional Paper 69, 1959. Pp. ix, 115. $2.00
Benjamin J. Katz
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03 February 2011, pp. 468-470
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Report of the Discussion
Julius Rubin
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03 February 2011, pp. 657-658
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Le choléra: la première épidémie du XIXème siècle. Étude collective présentée par Louis Chevalier. (Bibliothèque de la Révolution de 1848.) La Roche-sur-Yon: Imprimerie centrale de l'Ouest, 1958. Pp. xvii 188.
David I. Kulstein
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03 February 2011, pp. 107-108
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Le drame français: du libre échange au Marché Commun. By Paul Combe. (Collection “Tribune Libre.”) Paris: Plon, 1959. Pp. v, 230. Fr. 690.
Joel Colton
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03 February 2011, p. 471
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Editor's Notes
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03 February 2011, p. 658
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Le libéralisme économique et les pays sous-développés: études sur l'évolution d'une idée. By Frederic Clairmonte. Geneva: Librairie E. Droz and Paris: Librairie Minard, 1958. Études d'Historie Économique, Politique et Sociale XXIII) Pp. 361. Swiss francs 30.
Charles Issawi
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03 February 2011, pp. 109-110
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The Brewing Industry in England, 1700–1830. By Peter Mathias. New York: Cambridge University Press, 1959. Pp. 596. $15.
S. Pollard
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03 February 2011, pp. 339-340
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The Household of Edward IV: The Black Book and the Ordinance of 1478. Edited by A. R. Myers. Manchester and New York: University of Manchester, 1959. Pp. xii,315. 45s.
Marjorie Chibnall
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03 February 2011, pp. 340-341
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Index to Volume XX
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03 February 2011, pp. 659-665
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Tomorrow a New World: the New Deal Community Program. By Paul K. Conkin. (Published for the American Historical Association.) Ithaca: Cornell University Press, 1959. Pp. ix, 350. $6.00.
Robert E. Burke
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03 February 2011, pp. 472-473
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Business Enterprise in Its Social Setting. By Arthur H. Cole. Cambridge: Harvard University Press, 1959. Pp. xiii, 286. $5.50.
Warren C. Scoville
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03 February 2011, pp. 110-112
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Risorgimento e capitalismo. By Rosario Romeo. Bari: Editori Laterza, 1959. Pp. 207. L. 1,400. - L'agricoltura in Lombardia dal periodo delle riforme al 1859—struttura, organizzazione sociale e tecnica. By Mario Romani. Milano: Societa Editrice “Vita e Pensiero,” 1957. Pp. 287. L. 2,500.
Douglas F. Dowd
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03 February 2011, pp. 341-345
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Economics of the Business Firm: Economics of Decision Making in the Business Enterprise. By Joseph D. Coppock. New York: McGraw-Hill Book Company, 1959. Pp. xiii, 366. $6.95.
James H. Soltow
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03 February 2011, pp. 112-113
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The Foundations of Capitalism. By Oliver C. Cox. Foreword by Harry Elmer Barnes. New York: Philosophical Library, 1959. Pp. 500. $7.50.
Rondo E. Cameron
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03 February 2011, pp. 473-475
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JEH volume 20 issue 4 Cover and Front matter
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03 February 2011, pp. f1-f2
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The Journal of Economic History

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Volume 20 - December 1960

The Penetrative Power of the Price System

Patent Medicines: An Early Example of Competitive Marketing

Reviews of Books

The Roots of Capitalism. By John Chamberlain. (The Library of American Capitalism, Clyde Robinson, Editor.) Princeton, N. J.: D. Van Nostrand Company, Inc., 1959. Pp. xiv, 222. $5.50.

Precision Valley: The Machine Tool Companies of Springfield, Vermont. By Wayne G. BroehlJr. Englewood Cliffs, New Jersey: Prentice-Hall, 1959. Pp. xii, 274. $5.95.

Descripcion del Virreinato del Peru: Cronica inedita de Comienzos del Siglo XVII. Edited by Boleslao Lewin. (Instituto de Investigaciones Historicas, Coleccion de Textos y Documentos, Serie B, No. I.) Sante Fe, Argentina: Universidad National del Litoral, 1959. Pp. 140.

The Rhondda Valleys, A Study on Industrial Development from 1800 to the Present Day. By E. D. Lewis. London: Phoenix House, 1959. Pp. 312. 25s.

The Average Workweek As An Economic Indicator. By Gerhard Bry. New York: National Bureau of Economic Research, Inc., Occasional Paper 69, 1959. Pp. ix, 115. $2.00

The Penetrative Power of the Price System

Report of the Discussion

Reviews of Books

Le choléra: la première épidémie du XIXème siècle. Étude collective présentée par Louis Chevalier. (Bibliothèque de la Révolution de 1848.) La Roche-sur-Yon: Imprimerie centrale de l'Ouest, 1958. Pp. xvii 188.

Le drame français: du libre échange au Marché Commun. By Paul Combe. (Collection “Tribune Libre.”) Paris: Plon, 1959. Pp. v, 230. Fr. 690.

Editor's Notes

Editor's Notes

Reviews of Books

Le libéralisme économique et les pays sous-développés: études sur l'évolution d'une idée. By Frederic Clairmonte. Geneva: Librairie E. Droz and Paris: Librairie Minard, 1958. Études d'Historie Économique, Politique et Sociale XXIII) Pp. 361. Swiss francs 30.

The Brewing Industry in England, 1700–1830. By Peter Mathias. New York: Cambridge University Press, 1959. Pp. 596. $15.

The Household of Edward IV: The Black Book and the Ordinance of 1478. Edited by A. R. Myers. Manchester and New York: University of Manchester, 1959. Pp. xii,315. 45s.

Index

Index to Volume XX

Reviews of Books

Tomorrow a New World: the New Deal Community Program. By Paul K. Conkin. (Published for the American Historical Association.) Ithaca: Cornell University Press, 1959. Pp. ix, 350. $6.00.

Business Enterprise in Its Social Setting. By Arthur H. Cole. Cambridge: Harvard University Press, 1959. Pp. xiii, 286. $5.50.

Risorgimento e capitalismo. By Rosario Romeo. Bari: Editori Laterza, 1959. Pp. 207. L. 1,400. - L'agricoltura in Lombardia dal periodo delle riforme al 1859—struttura, organizzazione sociale e tecnica. By Mario Romani. Milano: Societa Editrice “Vita e Pensiero,” 1957. Pp. 287. L. 2,500.

Economics of the Business Firm: Economics of Decision Making in the Business Enterprise. By Joseph D. Coppock. New York: McGraw-Hill Book Company, 1959. Pp. xiii, 366. $6.95.

The Foundations of Capitalism. By Oliver C. Cox. Foreword by Harry Elmer Barnes. New York: Philosophical Library, 1959. Pp. 500. $7.50.

Front matter

JEH volume 20 issue 4 Cover and Front matter

The Journal of Economic History

Refine listing

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Volume 20 - December 1960

The Penetrative Power of the Price System

Reviews of Books

The Penetrative Power of the Price System

Reviews of Books

Editor's Notes

Reviews of Books

Index

Reviews of Books

Front matter