Book contents
- Frontmatter
- POLITICS: Détente and Multipolarity: The Cold War and German-American Relations, 1968-1990
- SECURITY: German-American Security Relations, 1968-1990
- ECONOMICS: Cooperation, Competition, and Conflict: Economic Relations Between the United States and Germany, 1968-1990
- 1 Trojan Horse or Loyal Partner? West Germany as a Trading Power, Between the United States and the EC
- 2 Emancipation, Regionalization, and Globalization - German-American Trade Relations
- 3 American and German Trade Policy: Between Liberal Multilateralism, Neoprotectionism, and Regional Integration
- 4 The Deutsche Mark and the Dollar: Domestic Price Stability and International Currencies
- 5 Globalization of Entrepreneurial Prospects: The Integration of Capital, Direct and Portfolio Investment, and Multinational Companies in Germany and the United States
- 6 The United States, Germany, and Aid for Developing Countries
- 7 The World Economic Summits: A Difficult Learning Process
- CULTURE: Culture as an Arena of Transatlantic Conflict
- SOCIETY: German-American Societal Relations in Three Dimensions, 1968-1990
- 1 “1968”: A Transatlantic Event and Its Consequences
- OUTLOOK: America, Germany, and the Atlantic Community After the Cold War
- Index
5 - Globalization of Entrepreneurial Prospects: The Integration of Capital, Direct and Portfolio Investment, and Multinational Companies in Germany and the United States
Published online by Cambridge University Press: 05 January 2013
- Frontmatter
- POLITICS: Détente and Multipolarity: The Cold War and German-American Relations, 1968-1990
- SECURITY: German-American Security Relations, 1968-1990
- ECONOMICS: Cooperation, Competition, and Conflict: Economic Relations Between the United States and Germany, 1968-1990
- 1 Trojan Horse or Loyal Partner? West Germany as a Trading Power, Between the United States and the EC
- 2 Emancipation, Regionalization, and Globalization - German-American Trade Relations
- 3 American and German Trade Policy: Between Liberal Multilateralism, Neoprotectionism, and Regional Integration
- 4 The Deutsche Mark and the Dollar: Domestic Price Stability and International Currencies
- 5 Globalization of Entrepreneurial Prospects: The Integration of Capital, Direct and Portfolio Investment, and Multinational Companies in Germany and the United States
- 6 The United States, Germany, and Aid for Developing Countries
- 7 The World Economic Summits: A Difficult Learning Process
- CULTURE: Culture as an Arena of Transatlantic Conflict
- SOCIETY: German-American Societal Relations in Three Dimensions, 1968-1990
- 1 “1968”: A Transatlantic Event and Its Consequences
- OUTLOOK: America, Germany, and the Atlantic Community After the Cold War
- Index
Summary
Translated by Tradukas
Entrepreneurial prospects have expanded considerably since the 1970s. While companies traditionally came into contact with other countries through exports, they have increasingly established production facilities abroad. The worldwide liberalization of the flow of goods and services as well as capital transactions has led to increased business in hitherto protected markets. Accompanied by progress in communications and transport technology, this permitted and at the same time demanded exploitation of cost advantages in production and procurement available abroad. Furthermore, companies have increasingly needed to have a presence on foreign markets in order to increase their sales of advanced, high-value technological goods. Direct investments have been the most powerful motor in this process of globalization; they developed much more dynamically than international trade as a whole. As a result of globalization, multinational companies have pushed to the fore, bringing changes to the structure of international trade and creating new sources of economic power. This trend toward globalization has had a decisive influence both on the scope and the structure of the integration of capital between German and American companies.
- Type
- Chapter
- Information
- The United States and Germany in the Era of the Cold War, 1945–1990A Handbook, pp. 235 - 241Publisher: Cambridge University PressPrint publication year: 2004