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Two - Viewing stakeholders as individuals

from Part I - Deconstructing CR value

Published online by Cambridge University Press:  05 June 2012

C. B. Bhattacharya
Affiliation:
European School of Management and Technology
Sankar Sen
Affiliation:
City University of New York
Daniel Korschun
Affiliation:
Drexel University, Philadelphia
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Summary

The “Market for Virtue”

The roots of CR have a long and rich history. The idea that businesses can be managed in ways that benefit society dates back to at least the early eighteenth century. In those days “CR” initiatives, in the form of policies and programs helpful to workers, were implemented by industrialists. These were the days of CR's pioneers, idealists who single-handedly pursued a vision of using business to “give back” to society.

For example, Robert Owen was a Welsh-born textile entrepreneur, who in 1799 bought a cotton mill in New Lanark, Scotland so that he could conduct what he called “an experiment” in business practice. Upon purchasing the mill, he instituted a series of socially responsible policies aimed at improving the lives of his workers. He created a fund for those who became sick. He abolished child labor in the factory town. He set up a bank and store to provide services and products at reasonable rates. Owen even started the “Institution for the Formation of Character,” which functioned as a school for both children and adults.

Type
Chapter
Information
Leveraging Corporate Responsibility
The Stakeholder Route to Maximizing Business and Social Value
, pp. 27 - 41
Publisher: Cambridge University Press
Print publication year: 2011

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References

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Sen, S.Bhattacharya, CB 2001
Sen, S.Bhattacharya, CBKorschun, D.Journal of the Academy of Marketing Science 34 2006 158CrossRef
Post, J.E.Preston, L.E.Sachs, S.Redefining the Corporation: Stakeholder Management and Organizational WealthStanford University Press 2002Google Scholar
Edward, R.Freeman, Strategic Management: A Stakeholder ApproachCambridge University Press 2010Google Scholar
Edward, R.Freeman, Stakeholder Theory: The State of the ArtCambridge University Press 2010Google Scholar
Andriof, JörgWaddock, SandraBryan, HustedSandra, Sutherland Rahman 2002

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