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  • 21 - Language Policy and the Arabic Localization of Twitter

  • from Part V - Arabic Linguistics and New Media Studies
  • Edited by Karin Ryding, Georgetown University, Washington DC, David Wilmsen, American University of Beirut
  • Book:
    The Cambridge Handbook of Arabic Linguistics
    Published online:
    23 September 2021
    Print publication:
    30 September 2021, pp 507-531

  • Summary

    This chapter takes us into the realm of social media platforms and the key role of Arabic linguistics in social media adaptation to the communicative needs of the Arab world. Through the localizing of social media platforms and the development and implementation of language policy, Johnson examines ‘the process of translating and adapting software to a new language and cultural context’. Issues such as collaborative translation and crowdsourcing have been instrumental in transforming social media discussion in Arabic formats. Providing a rundown of key issues in the adaptation of social media technology to different language areas, Johnson contextualizes the emergence of language policy and practice relating to translation and localization of social media texts, and discusses issues of translation and transliteration that apply both generally and specifically to the Arab world.