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Strategy orientation, product innovativeness, and new product performance
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- Journal:
- Journal of Management & Organization / Volume 21 / Issue 1 / January 2015
- Published online by Cambridge University Press:
- 16 January 2015, pp. 2-16
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Customer participation and new product development outcomes: The moderating role of product innovativeness
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- Journal:
- Journal of Management & Organization / Volume 19 / Issue 3 / May 2013
- Published online by Cambridge University Press:
- 18 December 2013, pp. 314-337
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