In contrast to other studies on policy entrepreneurship that address frontline officials’ roles in formal legislative procedures, this case study focuses on how frontline officials promote policy innovation within inconspicuous administrative routines. Because frontline officials have no legislative power, they must overcome officialism by using bureaucratic skills and seeking consensus among multiple stakeholders. “Citizen agents” and “state agents” are both necessary roles. This case provides administrative details on how a deadlocked policy was gradually enlivened within undramatic administrative routines. The findings bridge the legislative–administrative gap and improve the understanding of the long-term effects of frontline administrative activities on policy innovations.