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  • 44 - Social Identity Interventions

  • from Part III - Behavior Change Interventions: Practical Guides to Behavior Change
  • Edited by Martin S. Hagger, Linda D. Cameron, Kyra Hamilton, Griffith University, Nelli Hankonen, University of Helsinki, Taru Lintunen, University of Jyväskylä
  • Book:
    The Handbook of Behavior Change
    Published online:
    04 July 2020
    Print publication:
    23 July 2020, pp 649-660

  • Summary

    Groups are increasingly used to deliver behavior change interventions, but such interventions are seldom based on theory and research on social group processes. A consequence of this is that existing group interventions are often heterogenous and difficult to evaluate. The social identity approach addresses important questions relevant to the design and delivery of group interventions for supporting behavior change. Drawing on this approach, the social identity model of behavior change explains how group processes can be harnessed in behavior change interventions. The model prioritizes the establishment of shared social identity among intervention group members and outlines how, through six core group resources, social identification can shape delivery of intervention content to achieve behavior change. Evidence for the key resources specified in the model is presented, and a step-by-step guide provided, to support the operationalization of the model’s principles in practice.