This chapter focuses in more detail on the role of incentives in experimental sociology. Providing the right incentives in an experiment is an important precondition for drawing valid inferences. This is a predominant view in experimental economics based on the induced-value theory assuming that monetary incentives override any other human motivation in laboratory economic experiments. A slightly less demanding assumption is that subjects can be incentivized by monetary payoffs but are also motivated by other-regarding preferences or reciprocity. On the other hand, psychologists focus on motivations that subjects bring into the laboratory as a predisposition to behavior and on the framing of the situation. Sociological research takes elements from both perspectives and emphasizes institutional, cultural, and social determinants of human behavior. An important theoretical framework for experimental work is sociological work on framing. According to sociological framing theories, subjects interpret the situation in terms of the given cues and select an action that is appropriate to the situation. The chapter discusses the implications of these three views on the design of experiments in sociology.

This chapter focuses on three primary models for understanding motivation during transitions and addresses: (1) Expectancy × Value theory, (2) cognitive models for motivation and in particular attribution theory, locus of control, and taxonomy of perceived causes; and (3) intrinsic/extrinsic motivation theory and the self-determination model. We focus specifically on the ways in which intrinsic and extrinsic motivation influence human behavior. Individuals who are repeatedly successful in making a transition will more often demonstrate motivation intrinsically in decisions to make a transition. We examine the role of achievement motivation, need for autonomy, need for competency, search for satisfaction, and need for affiliation and relatedness as motivators for career change. They are discussed in light of the retrospective interviews with twenty-four elite performers in three domains (business, sports, and music) who successfully and repeatedly transitioned to higher positions within their field.

What makes us want to create? I provide an overview of intrinsic and extrinsic motivation and their relationship with creativity before switching to needs, work orientation, and purpose. Creativity can help inspire us and drive us forward. It can be a source of passion or a vehicle to express it. We can enter the magical feeling of flow when we create. And across longer periods of time we can experience growth and have a sense of meaningful progress through creative work.

Chapter 10: Motivation for Reading. This chapter explains the critical role of learner motivation for reading development. Research shows that positive motivation improves comprehension both directly and indirectly through greater amounts of extended reading, more effective uses of reading strategies, and greater engagement with reading comprehension processes. Motivation has an important role to play in reading development, and teachers and classroom contexts can have a major impact on student motivation. The chapter reviews the major theories of reading motivation and then focuses more specifically on the research of Guthrie and colleagues, and Schiefele and colleagues. Over the course of decades these researchers have developed key ways to measure motivation and relate motivation specifically to reading development. One consistent major finding is that intrinsic motivation supports amount of reading done by learners, and amount of reading is a major support for reading development. The chapter closes with implications for instruction.