Bob Medearis, Roger Smith, and Bill Biggerstaff founded Silicon Valley Bank in 1983. Smith ran the Bank as a startup business in the first decade. Subsequent CEO John Dean restructured the Bank and Ken Wilcox redirected the Bank with a central focus on exclusively serving the tech community. Greg Becker accelerated the Bank, connecting its past to the future. The bank’s assets grew at a fast pace during the pandemic. Becker tripled the size of the bank between 2019 and 2022.

The Black Lives Matter movement and the pandemic propelled many financial institutions, including banks, to adopt Environment, Social, and Governance (ESG) principles. Banks disclosed their metrics in various reports showing that they were somewhat implementing efforts to address ESG in their business, operations, and management.

Apple Computer, Inc. released its “Think Different” campaign in 1997 to mark the return of Steve Jobs and to resurrect the struggling computer company. The Think Different campaign “got an audience that once thought of Apple as semi-cool, but semi-stupid to suddenly think about the brand in a whole new way.”1 Interestingly, be different is what Silicon Valley Bank (SVB) embraced and practiced from its beginning in 1983. The Bank distinguished itself from the crowded banking sector by serving entrepreneurs in the region since the early 1980s. At the time SVB was formed and officially named, “Silicon Valley” was considered unattractive for banking to capture the public attention and adopted the available moniker.