US farmers and ranchers have actively pursued markets in foreign countries for their products since the 1970s. This priority was reflected by the US Congress in 1978 enacting the first set of laws establishing programs aimed at promoting US agricultural exports. In 1986, the US government initiated its first trade negotiations, with the government of Canada, with the express goal of liberalizing access in that market to all US food and agricultural exports. Since that time, the US government has completed free trade agreements with 20 countries, six in DR-CAFTA, 13 in bilateral agreements and adding Mexico to create NAFTA. The US government also devotes considerable resources to detecting and combatting unfair barriers to trade, through informal channels as well as through WTO dispute settlements. However, these tools primarily focus on capturing larger slices of existing markets. To generate better returns, we need to focus more energy on efforts to generate increased demand in developing countries, by helping their agricultural economies prosper. Once those economies are growing, the other tools can be utilized.