The first printing press landed on the western coast of India in the mid-sixteenth century. The introduction of printing technology did not immediately lead to a flourishing print culture, and the oral and scribal traditions continued to thrive for at least three more centuries. This article examines the emergence of print culture in nineteenth-century western India by surveying the literary sources in the Marathi language. It argues that the book was regarded as a sacred object in the pre-print era and reading was considered a ritualistic activity. Print, on the other hand, was seen as defiling and therefore orthodox Brahmins hesitated to embrace the technology of printing. They were also threatened by the democratizing potential of printing. As the print culture bourgeoned, the sacredness of the book declined and it turned into a profane commodity. A market for vernacular books and periodicals started emerging gradually. However, pre-modern notions of literary patronage did not wither away as authors and publishers continued to bank on state patronage.
