The aim of the present paper is to derive effective discrepancy estimates for the distribution of rational points on general semisimple algebraic group varieties, in general families of subsets and at arbitrarily small scales. We establish mean-square, almost sure and uniform estimates for the discrepancy with explicit error bounds. We also prove an analogue of W. Schmidt's theorem, which establishes effective almost sure asymptotic counting of rational solutions to Diophantine inequalities in the Euclidean space. We formulate and prove a version of it for rational points on the group variety, with an effective bound which in some instances can be expected to be the best possible.