The chapter approaches Kraftwerk‘s oeuvre from a conceptual perspective and treats the band as performance artists. After discussing the artistic major influences, the first three albums from 1970 to 1973, later disowned by the core team of Ralf Hütter and Florin Schneider, are considered aginst the conceptual notion of ‘industrielle Volksmusik‘ (i.e. electronic pop music). Next, Kraftwerk‘s concept albums from 1974 to 1981 are analysed using key themes and lead aesthetics such as retro-futurism, man-machine, and post-humanism. The chapter then examines the impact of digitilisation on the artistic production of the band and discusses the reversal of the primary mode of operaton from the recording of new studio albums towards the curation of the core work in the period between 1983 and 2003. To conclude, the chapter looks at the evolution of their stage craft up to the current fully immersive and ritualistic audio-visual performances. I evaluate to which extent Kraftwerk can be seen as a paradigmatic example of a pop-cultural Gesamtkunstwerk (total work of art) in the modernist Gesamtkunstwerk tradition, fulfilling Richard Wagner‘s promise of a true Zukunftsmusik (future music).

This chapter offers a a brief survey of Mailer’s ongoing artistic responses and reactions to the postmodern period. Mailer is indebted to his Modernist predecessors but also experiments with perspective and structure in a way that aligns him more closely with definitions of Postmodernism. While this is most evident in his avant-garde films, it is also apparent in the self-referential nature and thematic focus of his nonfiction, as well as in his preoccupation with notions of metamorphosis.

This section defines Meaning for the purposes of a multimodal grammar: the processes of making sense of the world using material media and their associated cognitive architectures; making sense of what we encounter in the natural and human-historical worlds; making sense to each other; our social and personal means of intending and acting; the patterns in these meanings and the traces they leave in the form of media artifacts; and the transpositions of meaning across different forms (text, image, space, body, sound, and speech) and function (reference, agency, structure, context, and interest).