Artisanal and small-scale mining (ASM) plays a significant socio-economic role in the alleviation of poverty. In Ghana, the increase in and persistence of illegal ASM (galamsey) can be explained by unemployment, cumbersome and costly registration, lack of land, corruption and Chinese engagement. Traditionally, Ghanaian governments have neglected to address ASM activities by means of policy, while publicly emphasizing its negative impacts. In 2017, the media campaign #StopGalamsey became a culmination of this process. This study represents a qualitative content analysis of #StopGalamsey media discourses. It aims to understand how galamsey was framed in the media during the first two years of the campaign. Based on an analysis of 176 articles from the Daily Graphic newspaper, four dominant frames were identified – environmental menace, criminal activity, complex menace and corruption and collusion. Galamsey was portrayed in an overwhelmingly negative way, miners were dehumanised and criminalised, conflicting perspectives marginalised, and non-traditional perception emphasised via Chinese engagement.