We consider feedback flow control of the linearised complex Ginzburg–Landau system. The particular focus is on any trade-offs present when placing a single sensor and a single actuator. The work is presented in three parts. First, we consider the estimation problem in which a single sensor is used to estimate the entire flow field (without any control). Second, we consider the full information control problem in which the entire flow field is known, but only a single actuator is available for control. By considering the optimal sensor placement and optimal actuator placement while varying the stability of the system, a fundamental trade-off for both problems is made clear. Third, we consider the overall feedback control problem in which only a single sensor is available for measurement; and only a single actuator is available for control. By varying the stability of the system, similar fundamental trade-offs are made clear. We discuss implications for effective feedback control with a single sensor and a single actuator and compare it to previous placement methods.