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Kevin Heffernan. Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. Durham, N.C.: Duke University Press, 2004. viii + 323 pp. ISBN 0-8223-3215-9, $22.95 (paper).
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- Journal:
- Enterprise & Society / Volume 5 / Issue 4 / December 2004
- Published online by Cambridge University Press:
- 18 February 2015, pp. 733-735
- Print publication:
- December 2004
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- Article
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