Far from being apolitical, self-indulgent or ineffective, as was suggested by some in the activist community, the NAMES Project Quilt became a symbol of the decimation of AIDS and a beacon for those in the AIDS-affected community, and challenged and transformed public attitudes towards people with AIDS. The NAMES Project Quilt risked sanitizing and homogenizing the particularities of the deceased, but I shall argue that the spectacle of the quilt changed public opinion through its mechanisms of publicity and meaning-making. Building on Michael Warner's notion of the ‘Mass Subject’, the quilt, I will suggest, transformed the mainstream, effectively forcing the formerly abject AIDS-affected community into public consciousness through the mechanisms of mass media.