The literature is replete with numerous examples of attempts to either abolish or reform traditional practices that violate the rights of people in different societies around the world. Few success cases have, however, been recorded. The recent anti-trokosi campaign in Ghana against female ritual servitude is one of the few success cases. By August 2000, 59 % of all known trokosis had been liberated. Today, it is estimated that less than a couple of hundred of trokosis are still held in bondage. The campaign, which started as a Christian religious crusade against the Ewe traditional religious practice of trokosi, backfired initially as it met with hostility and little cooperation from the shrine owners and practitioners. However, by 1995, the strategy changed from a religious to an international human rights campaign paving the way for the first mass liberation of trokosis in 1996. The author argues that the peculiar type of human rights approach adopted, which was based on education, dialogue, cultural sensitivity, and mutual respect, accounts largely for the success of this campaign.