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Notes on contributors
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- The Profit Impact of Marketing Strategy Project
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- 22 September 2009
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- 04 November 2004, pp xii-xvi
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Acknowledgments
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- The Profit Impact of Marketing Strategy Project
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List of figures
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp vii-vii
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Introduction
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp 1-5
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The Profit Impact of Marketing Strategy Project
- Retrospect and Prospects
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- 04 November 2004
Author index
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp 298-302
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1 - The PIMS project: vision, achievements, and scope of the data
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- 04 November 2004, pp 6-27
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3 - PIMS and COMPUSTAT data: different horses for the same course?
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- 04 November 2004, pp 41-72
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List of tables
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp viii-xi
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6 - Marketing costs and prices: an expanded view
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- 04 November 2004, pp 124-152
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Frontmatter
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- The Profit Impact of Marketing Strategy Project
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Contents
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Select bibliography
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp 287-297
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Subject index
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- The Profit Impact of Marketing Strategy Project
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- 04 November 2004, pp 303-307
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11 - PIMS in the new millennium: how PIMS might be different tomorrow
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- 04 November 2004, pp 272-286
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8 - Causation and components in market share–performance models: the role of identities
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- 04 November 2004, pp 188-217
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Overcontrol in Advertising Experiments
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- Journal of Advertising Research / Volume 40 / Issue 6 / December 2000
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- 19 June 2003, pp. 73-78
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- December 2000
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