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22 - Analytical frames for studying power in strategy as practice and beyond
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1 - Introduction: the brand society
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Acknowledgements
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Contents
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3 - The making of brands
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Frontmatter
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9 - Aesthetics
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Part II - How brands transform management
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Preface
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5 - Culture
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Conclusion
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Part I - Brands and branding
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8 - Ethics
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References
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2 - Making sense of brands
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Index
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Part III - How brands transform lifestyle
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Brand Society
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4 - Identity
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7 - Politics
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