Previous work on the Osaka dialect (OD) collectively suggests that this western regional variant of Japanese is associated with informality, masculinity, and affective fatherhood—social meanings that can be recruited in the construction of audio-visual media personas. This study examines the use of OD by one protagonist in the film Soshite chichi ni naru/Like father, like son, as well as the social meanings that listeners attribute to this variety of Japanese. Specifically, we ask two questions: (i) to what extent is the production of OD in the film recognizable to native speakers of Japanese, and (ii) what qualities do Japanese language users attribute to OD? A dialect recognition experiment found low recognizability of OD but high recognizability of a general ‘nonstandard Japanese’ language variety. Qualitative data revealed that Japanese language users perceived OD to index various characteristics including that of a masculine, affective father. (Perception, dialect, fatherhood, Osaka dialect, indexicality)*