This article traces the changing terrain of the food stamp program in the pivotal decade of the 1970s. In 1969, President Richard Nixon promised to put an end to hunger in America, “for all time.” However, in the fifteen years following this announcement, policymakers erected boundaries around the scope of public food welfare programs. In this article, the author highlights key continuities between earlier, modest attempts at program reform under Presidents Nixon, Ford, and Carter and the later Reagan-era assault on welfare spending of the early 1980s.