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Editorial: Can IMC Make Channels Come Alive?
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- Journal:
- Journal of Advertising Research / Volume 45 / Issue 4 / December 2005
- Published online by Cambridge University Press:
- 06 March 2006, p. 355
- Print publication:
- December 2005
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“Brand Growth”: Two Faces But One Soul
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- Journal:
- Journal of Advertising Research / Volume 45 / Issue 2 / June 2005
- Published online by Cambridge University Press:
- 29 December 2005, pp. 159-161
- Print publication:
- June 2005
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Editorial: To Our Readers and Supporters from the New Co-editor
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- Journal:
- Journal of Advertising Research / Volume 44 / Issue 4 / December 2004
- Published online by Cambridge University Press:
- 15 April 2005, pp. 315-316
- Print publication:
- December 2004
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