Much has been written about the relationship between the usage of particular social groups and language change. This article reports on a longitudinal study of lexical variables that analyzed comparable data from the 1930s and 1990. Nearly 1,000 words were tested to determine differences in usage related to age, sex, race, education, region, and rurality. Another set of tests compared the terms used at each point in time. Yielding a list of words that exhibited both change and a pattern of social or regional variation, the results indicated that males, whites, older speakers, and speakers from rural areas use more older terms. The most educated speakers use more newer terms. These findings were reinforced by an analysis of “No Response” answers, especially on questions about obsolete or agricultural referents, which were more common among females, blacks, and urban dwellers. Most of the linguistic change was not accompanied by significant social variation.