Advertising plays a crucial role in modern commercial society as a means of information transmission. It not only affects consumers’ purchasing decisions but may also have a particular impact on their mental health. This study explores in depth how innovative advertising design strategies affect consumer psychology, focusing on their potential impact on patients with borderline personality disorders.

The experiment used three methods: questionnaire survey, psychological experiment, and in-depth interview to select 800 consumers, including 100 diagnosed borderline personality disorder patients, for a 6-month observation experiment. The Borderline Personality Disorder (BPD) self-test was used to evaluate the patient’s status. The experimental data was statistically analyzed using SPSS 26.0.

Research shows that innovative advertising design strategies can significantly enhance consumers’ interest and willingness to purchase products, with 80% of respondents indicating an impulse to purchase after being influenced by such advertisements. However, for 60% of patients with borderline personality disorder, such advertisements may trigger impulsive purchases and emotional instability, and patients report feeling more anxious and unstable.

Innovative advertising design strategies significantly impact consumer psychology, promoting their willingness to purchase. Still, they may also have adverse psychological effects on specific groups, especially patients with borderline personality disorders.