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Remembering Roland Marchand 1933–1997 - Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. ByRoland Marchand · Berkeley: The University of California Press, 1998. ii + 440 pp. Illustrations, notes, bibliographical references, and index. $39.95. ISBN 0520087194. - Advertising the American Dream: Making Way for Modernity, 1920–1940. ByRoland Marchand · Berkeley: The University of California Press, 1985. xxii + 448 pp. Illustrations, notes, bibliography, and index. $27.50. ISBN 0520055236.
Published online by Cambridge University Press: 13 December 2011
Abstract
- Type
- Review Essays
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- Copyright © The President and Fellows of Harvard College 1998
References
1 Dream, xvii. Martha L. Olney focused on this observation in her review of Dream in the Journal of Economic History 47 (Dec. 1987): 1062–1063CrossRefGoogle Scholar. So did Daniel Pope in his review in the Business History Review 60 (Autumn 1986): 512–514CrossRefGoogle Scholar.
2 Horowitz, Daniel review of Dream, American Historical Review 91 (June 1986): 757–757Google Scholar.
3 Leach, William R. review of Dream, Journal of American History 73 (June 1986): 233–234CrossRefGoogle Scholar.
4 Pope's, review of Dream, Business History Review 60 (Autumn 1986): 512–514CrossRefGoogle Scholar. Pope's book is The Making of Modern Advertising (1983).
5 Martha L. Olney, Buy Now, Pay Later: Advertising, Credit and Consumer Durables in the 1920s (1991).
6 Olney, review of Dream, Journal of Economic History 47 (Dec. 1987): 1062–1063CrossRefGoogle Scholar.
7 See, e.g., Soul, 439, n. 1.
8 Horowitz, Dream, 757.
9 I have summarized this story from the gripping account in Irving Bernstein, Turbulent Years: A History of the American Worker, 1933-1941 (1971), 478-498.
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