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The other angle of Maslow's pyramid: How scarce environments trigger low-opportunity-cost innovations

Published online by Cambridge University Press:  20 November 2019

Jordane Boudesseul Open the ORCID record for Jordane Boudesseul [Opens in a new window]  and
Cathy Rubiños
Jordane Boudesseul
Affiliation:
Instituto de Investigación Científica, Universidad de Lima, Lima 33, Perú[email protected]
Cathy Rubiños
Affiliation:
Departamento Académico de Marketing y Negocios Internacionales, Universidad del Pacífico, Lima 11, Perú[email protected] Centro de Investigación de la Universidad del Pacífico, Universidad del Pacífico, Lima 11, Perú.
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Abstract

Is it true that innovation occurs only in abundant environments? Baumard defends that increased standards of living are a necessary condition for a change in life history strategy to help understand the Industrial Revolution. Here, we argue that many examples of innovations occur in scarce environments when there is near-zero opportunity cost. We suggest potential psychological pathways to explain this dual-cognitive process.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 42 , 2019 , e195
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Copyright
Copyright © Cambridge University Press 2019 

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