In 1998 this journal (Archaeological dialogues 5(2)) published an editorial titled ‘What is wrong with gender archaeology?’. Responding to this rhetorical question, the editor affirmed that indeed nothing was wrong with it; to the contrary, gender archaeology was as healthy as could be, ‘one of the most thriving fields within the discipline’ (Archaeological dialogues 1998, 88). Nonetheless, the writer then proceeded to describe a pervasive, ongoing issue with the article review process. Any submission that addressed gender would elicit warm praise from a reviewer chosen for familiarity with or expertise in gender studies. At the same time, the article would meet with harsh criticism from a second reviewer, selected for area, time period or topical specialization. The result was a continuing dilemma of how best to choose a third reviewer (a dilemma likely familiar to anyone who has submitted an article on any less-conventional topic to many disciplinary journals, not only in archaeology). This polarized reception of gender archaeology, and an unwillingness to engage in a dialogue around it, were persistent and deeply troubling. Comparing claims of novelty in gender archaeology with similar statements made decades earlier by New Archaeology, the editor suggested that processual archaeology gained support only after it had proven its worth in specific case studies, only ‘when substantial work demonstrated that this was indeed rather different and promising’ (Archaeological dialogues 1998, 89). Such an expectation would appear most sensible for any empirically engaged discipline.