Recent survey data are examined to improve current understanding of the factors that help to determine the value of information reported on a website that serves as the centerpiece of the USDA's “Soybean Rust Integrated Pest Management—Pest Information Platform for Extension and Education.” Respondents’ initial beliefs about their chances of experiencing a rust outbreak are shown to affect the likelihood that soybean producers will visit the website and change their management of fungicide use as a result.

The problem of endogenous stratification associated with on-site sampling has been overlooked in the Contingent Valuation Method (CVM). We find that using on-site samples of visitors overstates visitor willingness to pay (WTP) estimates relative to a household sample of visitors, and substantially overstates the unconditional population values. We provide two methods of correcting WTP of on-site samples. The uncorrected on-site sample CVM yields WTP of $132 per trip, while visitor WTP obtained from a random sample of households had a value of $66 per trip. Adaptation of choice-based sampling correction estimator to the on-site CVM data yields $73 per trip, not statistically different from the visitor value from the household survey, but significantly different from the uncorrected on-site sample value.

Rural broadband infrastructure and service has received a significant amount of funding through the American Recovery and Reinvestment Act of 2009. These funds should increase broadband availability, but will broadband be used in rural areas and in particular by farmers? This paper uses Agricultural Resource Management Survey data to investigate why the majority of U.S. farmers choose not to use the Internet in their farm business. Although frequently cited by policymakers, concerns about inadequate Internet service or security actually account for a small percentage of responses. This research identifies targeted educational programs that focus on alleviating perceived barriers to Internet use.