Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-g7gxr Total loading time: 0 Render date: 2024-11-05T03:19:00.098Z Has data issue: false hasContentIssue false

12 - Client-Side Experiments

from Part IV - Advanced Topics for Building an Experimentation Platform

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
Get access

Summary

Why you care: You can run experiments either on a thin client, such as a web browser, or on a thick client, such as a native mobile app or a desktop client app. Changes for a webpage, regardless of whether it is frontend or backend, are fully controlled by the server. This is very different from a thick client. With an explosive growth of mobile usage, the number of experiments running on mobile apps has also grown (Xu and Chen 2016). Understanding the differences between thin and thick clients due to release process, infrastructure, and user behavior is useful to ensure trustworthy experiments.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
, pp. 153 - 161
Publisher: Cambridge University Press
Print publication year: 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×