Industry Size Estimation

Multigrain atta industry

1. • The market size of the multigrain atta is very small as compared to the normal atta market.

2. • The market is estimated to be around 15,000−25,000 tonnes per annum (on an average 1−1.5 per cent of total packed atta industry in India).

3. • Mostly organised players dominate the segment and national brands are available in the market.

4. • Few regional players are also there in the market.

5. • Multigrain atta is sold at a premium (Ashirvaad, Pillsbury, Saffola).

6. • Growth of this particular segment is estimated to be 3−4 per cent annually.

Biscuit industry

1. • Biscuit industry size is estimated to be about 25−30 lakh tonnes per annum (Indian Biscuit's Manufacturing Association [IBMA]).

2. • About 55−65 per cent of the total volume catered by the organised players. Glucose biscuits constitute 45−50 per cent of the market, followed by Marie that forms 10−15 per cent of the total biscuit consumption basket.

3. • Share of cookies is estimated at about 3−4 per cent of the total market size.

4. • Growth of the overall biscuit sector has been estimated at about 12−15 per cent per annum (IBMA).

Vermicelli industry

1. • Indian vermicelli market size is estimated at about 30,000−40,000 tonnes per annum (Source: Pasta Manufacturer Association India 2009/10).

2. • The organised players handle 75−80 per cent of the total volume.

3. • Regional brands dominate in their respective regions. However, few popular regional brands like Bambino and MTR are also available in other markets.

4. • The sector is estimated to grow by 15 per cent annually (including pasta).