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7 - Media and US-China Reconciliation

Published online by Cambridge University Press:  14 March 2023

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Summary

Abstract

The elite US media made substantial contributions to the key events of Sino-American rapprochement from 1969, when Richard Nixon took office, to his historic China trip in 1972. Besides transmitting signals between the two governments, the media proposed policies ahead of the American government, as well as public opinion, and functioned as ‘cultural diplomats’ in the official and unofficial interactions between the two countries. Meanwhile, the US media knowingly and unknowingly helped China project a positive image to the world and cooperated with the US government by cultivating the American public for better relations between the two countries. During the ‘TV spectacle’ of Nixon’s trip in China, media also became part of the story they covered.

Keywords: Media, Sino-American Rapprochement, Richard Nixon, Nixon’s China Trip in 1972, TV Spectacle

From 1958 to 1963, US-China tensions did not alleviate under the administrations of Dwight Eisenhower and John F. Kennedy. Lyndon Johnson’s escalation of the Vietnam War with the Gulf of Tonkin Incidents in August 1964 and his deployment of ground combat troops in south Vietnam in March 1965 increased Mao’s concern about the American threat on China’s southern border. However, when Johnson sent the signal to Beijing that the United States had no intention to either invade north Vietnam or to destroy the Hanoi regime, China also showed restraint in dealing with the American threat. The two governments thus reached a tacit agreement about non-confrontation in Vietnam. During the high point of the Cultural Revolution from 1966 to 1968, Johnson’s ‘tentative bridge-building’ gestures, such as conciliatory public speeches and allowing the sale to China of a limited amount of goods such as pharmaceutical and medical supplies, were rebuffed by Beijing (Lumbers 2008, 177, 188). It was Richard Nixon that broke the ice between the two countries after he took office in 1969.

When it comes to the Sino-American reconciliation under Nixon’s presidency, scholars have covered how leaders of the two countries took advantage of the opportunities created by the unique context and contingencies of the late 1960s and early 1970s, and how they maneuvered through public and private communications.

Type
Chapter
Information
Sino-American Relations
A New Cold War
, pp. 215 - 240
Publisher: Amsterdam University Press
Print publication year: 2022

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