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4 - Relationships

Published online by Cambridge University Press:  10 January 2023

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Summary

Abstract

This chapter illuminates the curation of interracial relationships between Filipino women and their foreign male partners on YouTube. Drawing upon the conception of countererotics, cultural whitening, and a postfeminist critique, it problematises intimate, affective and creative approaches enacted by YouTubers in networked and monetised environments as a form of brokering of idealised interracial coupling. The analysis of LDR (long-distance relationship)-themed YouTube videos is situated within the socio-historical context and technological landscape of mixed-race partnership and marriages in the Philippines. Ultimately, the emotive narratives, personalisation mechanisms, and platform-specific strategies construct and marketise the vernaculars of interracial relationships. The chapter ends with the possibilities, economies, and parameters of broadcasting intimate relationships in networked spaces.

Keywords: interracial relationship, mediated intimacy, postfeminist entrepreneurialism, Long-distance relationship, dating apps, marriage

Unprecedented industrialisation, global expansion of markets, and the rapid development of transport and communication technologies have facilitated new ways for the conduct of individual and family life. Sociologist Anthony Giddens (1991) has identified this arrangement because of individualisation in modern society, highlighting the changing notions and practices of conducting intimate lives. For Giddens (1991), as individuals participate in the labour force, one's life choices, pathways, aspirations, and arrangements have become individualised. Notably, in contemporary times, the emancipation from existing social structures that define partnerships and familial arrangements (Bauman, 2000) has been mobilised by the advent of ubiquitous digital communication technologies and mobile dating applications. Individuals no longer meet their partners within a locality. They are also ushered into what Constable (2005) refers to as “global hypergamy” or union of individuals coming from diverse backgrounds living across countries. The interaction, union, and eventual settlement of proximate or geographically dispersed individuals are facilitated by either cross-border mobility or virtual forms of intimate exchanges (Constable, 2003).

This chapter focuses on the brokerage of ideal interracial relationships between Filipino women and their foreign male partners on YouTube. It examines ten videos produced by Filipina YouTubers, with their contents showcasing the collation of personalised stories around their intimate relations with their partners. A critical examination of these selected contents problematises how the aesthetics, rhetoric and platform-specific strategies of gendered, racialised, and classed representations broker, perpetuate as well as challenge pre-existing representations of an intimate interracial partnerships involving Filipinas.

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Chapter
Information
Philippine Digital Cultures
Brokerage Dynamics on YouTube
, pp. 105 - 138
Publisher: Amsterdam University Press
Print publication year: 2022

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