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9 - Conclusion: The Golden Age of Exploitation?

Published online by Cambridge University Press:  22 September 2020

Mark McKenna
Affiliation:
Staffordshire University
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Summary

On 14 March 2006, the last major Hollywood movie to be released on video was released in the UK. The film was David Cronenberg's A History of Violence (2005), and although entirely coincidental, Cronenberg and his film would provide a fitting epitaph to the format that had popularised and commercialised film as a viable form of home entertainment. Not only had video's introduction been a curiously violent and troubled affair, but Cronenberg's seminal work Videodrome (1983) had offered a visceral satirical commentary on the corrupting effects of watching violence and sadomasochism on screen – a narrative that was underpinned by the same concerns as those that had informed the video nasties moral panic. In the US, just a few months after the film's release, Diane Garrett, the features editor for Variety magazine provided a poetic obituary to the failing format entitled ‘An Obituary: VHS Dies of Loneliness at Age 30’ (Garrett 2006). It ran as follows:

The home-entertainment format lived a fruitful life. After a long illness, the ground-breaking home-entertainment format VHS has died of natural causes in the United States. The format was 30 years old. No services are planned. The format had been expected to survive until January, but high-def formats and nextgeneration videogame consoles hastened its final decline. […] VHS is survived by a child, DVD, and by Tivo, VOD and DirecTV. It was preceded in death by Betamax, Divx, mini-discs and laserdiscs. Although it had been ailing, the format's death became official in this, the video biz's all-important fourth quarter. Retailers decided to pull the plug, saying there was no longer shelf space. As a tribute to the late, great VHS, Toys ‘R’ Us will continue to carry a few titles like ‘Barney,’ and some dollar video chains will still handle cassettes for those who cannot deal with the death of the format.

While Garrett's obituary to the format was timely, it would ultimately prove to be premature, and while chains like Toys ‘R’ Us did initially carry the last of the dwindling stock, in recent years there has been a rekindled interest in the format with a steady growth in grass-roots movements that are run by an enthusiastic community of collectors.

Type
Chapter
Information
Nasty Business
The Marketing and Distribution of the Video Nasties
, pp. 168 - 173
Publisher: Edinburgh University Press
Print publication year: 2020

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