Book contents
- Frontmatter
- Contents
- List of Figures
- Acknowledgements
- List of Abbreviations
- Dedication
- 1 Introduction: It was the Best of Times, it was the Worst of Times . . .
- 2 A Very Nasty Business: Complicating the History of the Video Nasties
- 3 Tracking Home Video: Independence, Economics and Industry
- 4 Historicising the New Threat
- 5 Trailers, Taglines and Tactics: Selling Horror Films on Video and DVD
- 6 Branding and Authenticity
- 7 ‘Previously Banned’: Building a Commercial Category
- 8 The Art of Exploitation
- 9 Conclusion: The Golden Age of Exploitation?
- Appendix I Video Nasty Artwork Analysis
- Appendix II Department of Public Prosecutions (DPP) 39: Films Prosecuted under the Obscene Publications Act in 1984
- Appendix III The DPP ‘Dropped’ 33: Films Listed in the Department of Public Prosecutions List but not Prosecuted under the Obscene Publications Act
- Appendix IV DPP Section 3 Titles: Films which were Liable for Seizure and Forfeiture under Section 3 of the Obscene Publications Act, 1959, but not Prosecution
- Bibliography
- Index
9 - Conclusion: The Golden Age of Exploitation?
Published online by Cambridge University Press: 22 September 2020
- Frontmatter
- Contents
- List of Figures
- Acknowledgements
- List of Abbreviations
- Dedication
- 1 Introduction: It was the Best of Times, it was the Worst of Times . . .
- 2 A Very Nasty Business: Complicating the History of the Video Nasties
- 3 Tracking Home Video: Independence, Economics and Industry
- 4 Historicising the New Threat
- 5 Trailers, Taglines and Tactics: Selling Horror Films on Video and DVD
- 6 Branding and Authenticity
- 7 ‘Previously Banned’: Building a Commercial Category
- 8 The Art of Exploitation
- 9 Conclusion: The Golden Age of Exploitation?
- Appendix I Video Nasty Artwork Analysis
- Appendix II Department of Public Prosecutions (DPP) 39: Films Prosecuted under the Obscene Publications Act in 1984
- Appendix III The DPP ‘Dropped’ 33: Films Listed in the Department of Public Prosecutions List but not Prosecuted under the Obscene Publications Act
- Appendix IV DPP Section 3 Titles: Films which were Liable for Seizure and Forfeiture under Section 3 of the Obscene Publications Act, 1959, but not Prosecution
- Bibliography
- Index
Summary
On 14 March 2006, the last major Hollywood movie to be released on video was released in the UK. The film was David Cronenberg's A History of Violence (2005), and although entirely coincidental, Cronenberg and his film would provide a fitting epitaph to the format that had popularised and commercialised film as a viable form of home entertainment. Not only had video's introduction been a curiously violent and troubled affair, but Cronenberg's seminal work Videodrome (1983) had offered a visceral satirical commentary on the corrupting effects of watching violence and sadomasochism on screen – a narrative that was underpinned by the same concerns as those that had informed the video nasties moral panic. In the US, just a few months after the film's release, Diane Garrett, the features editor for Variety magazine provided a poetic obituary to the failing format entitled ‘An Obituary: VHS Dies of Loneliness at Age 30’ (Garrett 2006). It ran as follows:
The home-entertainment format lived a fruitful life. After a long illness, the ground-breaking home-entertainment format VHS has died of natural causes in the United States. The format was 30 years old. No services are planned. The format had been expected to survive until January, but high-def formats and nextgeneration videogame consoles hastened its final decline. […] VHS is survived by a child, DVD, and by Tivo, VOD and DirecTV. It was preceded in death by Betamax, Divx, mini-discs and laserdiscs. Although it had been ailing, the format's death became official in this, the video biz's all-important fourth quarter. Retailers decided to pull the plug, saying there was no longer shelf space. As a tribute to the late, great VHS, Toys ‘R’ Us will continue to carry a few titles like ‘Barney,’ and some dollar video chains will still handle cassettes for those who cannot deal with the death of the format.
While Garrett's obituary to the format was timely, it would ultimately prove to be premature, and while chains like Toys ‘R’ Us did initially carry the last of the dwindling stock, in recent years there has been a rekindled interest in the format with a steady growth in grass-roots movements that are run by an enthusiastic community of collectors.
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- Nasty BusinessThe Marketing and Distribution of the Video Nasties, pp. 168 - 173Publisher: Edinburgh University PressPrint publication year: 2020