Towards the end of the momentous edition of Picture Post of 4 January 1941, after the arguments for reform in areas such as employment, health, education and housing, the writer and broadcaster J. B. Priestley turned his attention to the quality of life. Picture Post was perhaps the most popular wartime forum for discussion of ‘reconstruction’, and its themes showed a marked convergence with sentiments expressed in the labour movement. Though not itself an organ of the movement, many of its writers were people of progressive views. The 4 January edition, entitled ‘A Plan For Britain’, included contributions from A. D. Lindsay, Julian Huxley, the economist Thomas Balogh and the architect Maxwell Fry – all of whom would doubtless have subscribed to a ‘social democratic consensus’. Priestley certainly did. There had been a hint of it as early as 1934 in his screenplay for the popular Gracie Fields film Sing As We Go. As an established novelist, dramatist, journalist and (most recently) radio broadcaster who the BBC feared was attaining demagogic status in his ‘Postscript’ talks, his views carried great influence, especially with a ‘popular’ audience. He had, moreover, clear associations with the Left. By lending his weight to questions of leisure, recreation and culture there seemed a reasonable hope that such issues might be introduced into the labour movement's thinking on reconstruction, and that reforms in leisure might be added to those being considered on material problems.