Book contents
- Frontmatter
- Contents
- Acknowledgements
- Preface
- Introduction
- 1 History: Lists and Media Materialism
- 2 Epistemology: Pop Music Charts and the Making of a Cultural Field
- 3 Administration I: The State, the Fact, and Double-Entry Bookkeeping
- 4 Administration II: The Nazi Census and Making Up People
- 5 Logistics: Listicles, Algorithms, and Real Time
- 6 Poetics: Uncanny Modernity in Heidegger, Borges, and Marker
- Conclusion: Etcetera…
- Notes
- Bibliography
- Index
6 - Poetics: Uncanny Modernity in Heidegger, Borges, and Marker
Published online by Cambridge University Press: 10 December 2020
- Frontmatter
- Contents
- Acknowledgements
- Preface
- Introduction
- 1 History: Lists and Media Materialism
- 2 Epistemology: Pop Music Charts and the Making of a Cultural Field
- 3 Administration I: The State, the Fact, and Double-Entry Bookkeeping
- 4 Administration II: The Nazi Census and Making Up People
- 5 Logistics: Listicles, Algorithms, and Real Time
- 6 Poetics: Uncanny Modernity in Heidegger, Borges, and Marker
- Conclusion: Etcetera…
- Notes
- Bibliography
- Index
Summary
‘Let no thought pass incognito, and keep your notebook as strictly as the authorities keep their register of aliens.’
– Walter BenjaminHeidegger's Poiesis
Martin Heidegger's late-period work on the question concerning technology, introduced in Chapter four, has been influential in shaping the critique of modernity over the last 50 years. Of particular note are parallels Heidegger draws between seemingly unrelated aspects of modern society and culture, which cast technics, politics, and ethics in the same light.
Agriculture is now a motorized food industry—in essence, the same as the manufacturing of corpses in gas chambers and the extermination camps, the same as the blockading and starving of nations, the same as the manufacture of atom bombs.
Heidegger's controversial list forges connections between the banal and horrific so as to reveal what he sees as a common orientation to the world that unpins each technology, technique, or activity. He captures these connections with the concept das Gestell (‘enframing’ or ‘the frame’), which at a broad level describes the ‘transformative encounter’ between modern ‘man’ and what he calls ‘global technology’.
Heidegger's analysis engendered a sharp critique of the post-war industrial world. As previous chapters show, this analysis loses none of its diagnostic power as the world is re-calibrated around digital computation. What the analysis grasps is the logistical character of modernity common to its emergent, industrial, and digital periods. I characterized these connections earlier with the idea of a ‘logistical orientation’. But, however effective and cathartic Heidegger's concepts are in revealing, describing, or lamenting the dark side of the logistical orientation, the analysis was never intended to be solely diagnostic. In the last several pages of the famous essay on the question concerning technology, Heidegger comes to understand that concealed within the ‘constellation’ of Gestell we find the very force that can free humankind from its sway: the ‘saving power’ that he links to poetry and art with the concept poiesis. ‘[P]recisely the essence of technology must harbor in itself the growth of the saving power.’ The ‘saving power’ is related to Heidegger's later remark that ‘only a God can save us.’
- Type
- Chapter
- Information
- List CulturesKnowledge and Poetics from Mesopotamia to BuzzFeed, pp. 131 - 152Publisher: Amsterdam University PressPrint publication year: 2017