Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Contributors
- Editor's Acknowledgments
- 1 Introduction – Leading within and across the functions
- Section I The Business Imperatives
- Section II The CXOs: Within the Functions
- 5 The Chief Marketing Officer – Creating, delivering and communicating value to customers
- 6 The Chief Sales Officer – Sell, sell, sell!
- 7 The Chief Supply Chain Officer – Designing and managing lean and agile supply chains
- 8 The Chief Manufacturing Officer – Process execution, improvement and design
- 9 The Chief Financial Officer – A capital position
- 10 The Chief Technology Officer – Corporate navigator, agent of change and entrepreneur
- 11 The Chief Information Officer – Achieving credibility, relevance and business impact
- 12 The Chief Human Resources Officer – Delivering people who can deliver
- 13 The Corporate Governance Officer – From company secretary to manager of governance processes
- 14 The Chief Communications Officer – Leading strategic communications
- 15 The SBU President – Perhaps the best job for the CEO-in-training
- 16 CXOs and the Line – Serving the internal customer
- Section III The CEO and the Leadership Team – Pulling it all together
- Conclusion
- Index
- References
16 - CXOs and the Line – Serving the internal customer
Published online by Cambridge University Press: 19 August 2009
- Frontmatter
- Contents
- Figures
- Tables
- Contributors
- Editor's Acknowledgments
- 1 Introduction – Leading within and across the functions
- Section I The Business Imperatives
- Section II The CXOs: Within the Functions
- 5 The Chief Marketing Officer – Creating, delivering and communicating value to customers
- 6 The Chief Sales Officer – Sell, sell, sell!
- 7 The Chief Supply Chain Officer – Designing and managing lean and agile supply chains
- 8 The Chief Manufacturing Officer – Process execution, improvement and design
- 9 The Chief Financial Officer – A capital position
- 10 The Chief Technology Officer – Corporate navigator, agent of change and entrepreneur
- 11 The Chief Information Officer – Achieving credibility, relevance and business impact
- 12 The Chief Human Resources Officer – Delivering people who can deliver
- 13 The Corporate Governance Officer – From company secretary to manager of governance processes
- 14 The Chief Communications Officer – Leading strategic communications
- 15 The SBU President – Perhaps the best job for the CEO-in-training
- 16 CXOs and the Line – Serving the internal customer
- Section III The CEO and the Leadership Team – Pulling it all together
- Conclusion
- Index
- References
Summary
The focus of the people at headQuarters is on big, multiyear projects and strategies with dubious relevance to our perception of reality.
(Business unit manager, global consumer goods firm)To wrap up our exploration of the leadership work of the CXOs, we now turn our attention to their relationship with line managers.
The big challenge for all CXOs is to contribute their functional expertise to points where business actually occurs. So, before moving onto section 3 of the book, we review some key factors that limit the impact of CXOs out in the business units.
CXOs exert their influence through the line executives – the heads of strategic business units, divisions, regions, and countries. Indeed, a defining characteristic of CXOs as a group is that their functional expertise is only as useful as their ability to influence their line colleagues.
Paradoxically, the line often resists their ‘help’. So the big challenge for CXOs is to build credibility and productive relationships with the people in the revenue-earning sectors of the business.
CXOs must be aware of how line managers perceive them – and the emotional burden that comes from being seen as costs – and to find ways of dealing with it.
The collaboration of CXOs and line managers within the senior team is discussed in chapter 20. Here, we describe why the relationship between CXOs and operational leaders is often strained. Then we discuss steps for creating more effective collaboration.
- Type
- Chapter
- Information
- Leading in the Top TeamThe CXO Challenge, pp. 320 - 328Publisher: Cambridge University PressPrint publication year: 2008