Black Sunday was but one participant in the much larger transformation of U.S. public discourse about Israel in the 1970s. This transformation was the result of unplanned, uncoordinated, yet quite powerful conjuncture of diverse interests and images. What is perhaps most striking about this history is the remarkable differences in the institutions and practices that constituted it. American Jews, evangelical Christians, military policymakers, and traditional conservative intellectuals all developed their interests in Israel and its military for different reasons, and they did so from diverse socio-political locations, with different access to cultural capital, and varying levels of self-consciousness…What emerged at these intersections was an increased U.S. investment in an image of a militarized Israel, one that represented revitalized masculinity and restored national pride.