Introduction

This chapter outlines the range of issues to be considered in planning international focus group research, highlighting the issues to be considered prior to beginning the fieldwork and once at the field location. Careful planning is fundamental to the successful implementation of focus group research, particularly when it is conducted in another country. The initial tasks involve clarifying the basic research issues, such as the research objectives, target population and utilisation of the research findings. Planning focus group research also involves seeking appropriate permissions, establishing local contacts, developing a suitable field team, providing training and organising logistics. All of these activities need to be conducted with sensitivity to local protocols, respect for cultural differences and a continued application of ethical principles. In addition, planning the research involves developing a realistic timetable and seeking an adequate budget. Conducting international focus group research also requires flexibility to meet the challenges that arise during the fieldwork process. However, with effective planning researchers can anticipate some of the difficulties that may occur and be in a better position to manage unexpected situations that may influence the quality of the research outcomes.