The revisionist account of human dignity elaborated here is modeled loosely on the value-theory that Marx developed to analyze capitalism and its “intentionality” (in the sense described at the end of Chapter 9). The object of this chapter is to describe relevant aspects of that theory and motivate my claim that dignitarians can and should emulate it. I stress that using Marx’s analysis as a prototype in this manner does not require his general account of capitalism to be sound. Although I do in fact believe that Marx’s approach is on the right lines, for present purposes nothing turns on that truth of that belief. Even if it gives a poor account of commodity-value, I contend that Marx’s analysis can still provide a useful template for explaining how “human dignity” can represent the value and people and their lives without having to rely on the traditionalist assumptions rejected in the first half of this book. It exemplifies the right kind of analysis, one that dignity-revisionists can fruitfully appropriate for their own purposes. Later, I explain more fully why I think Marx’s approach is propitious in this regard.