Book contents
- Environmental Strategy for Businesses
- Organizations and the Natural Environment
- Environmental Strategy for Businesses
- Copyright page
- Contents
- Tables
- Preface
- 1 Introduction
- 2 Foundations and Background
- 3 Environmental Strategy Choices and Challenges
- 4 Nonmarket Strategy
- 5 Environmental Strategy and Strategic Resources
- 6 Green Products and Services
- 7 Employee Engagement
- 8 Environmental Groups
- 9 Conclusion
- References
- Index
4 - Nonmarket Strategy
Published online by Cambridge University Press: 23 February 2023
- Environmental Strategy for Businesses
- Organizations and the Natural Environment
- Environmental Strategy for Businesses
- Copyright page
- Contents
- Tables
- Preface
- 1 Introduction
- 2 Foundations and Background
- 3 Environmental Strategy Choices and Challenges
- 4 Nonmarket Strategy
- 5 Environmental Strategy and Strategic Resources
- 6 Green Products and Services
- 7 Employee Engagement
- 8 Environmental Groups
- 9 Conclusion
- References
- Index
Summary
Companies’ social and environmental performance has not kept pace with rising pressure for greater contributions to social and environmental improvements. Much of the this pressure comes from nonmarket stakeholders – the environmental groups, community activists, governments, and other actors who engage with companies in a variety of venues to improve their environmental performance. Much of companies’ engagement with these stakeholders involves creating and managing various types of formal and informal institutions. Effective institutions can mitigate collective action problems among companies and their stakeholders, leading to sustainable environmental improvements.
Keywords
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- Chapter
- Information
- Environmental Strategy for Businesses , pp. 52 - 74Publisher: Cambridge University PressPrint publication year: 2023