Engineering Entrepreneurship from Idea to Business Plan A Guide for Innovative Engineers and Scientists
Book contents
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- 22 Manufacturing and Sourcing
- 23 Break-Even Analysis
- 24 Sales and Distribution – Wholesale, Direct, and Other
- 25 Reaching Your Customer: Advertising and Promotion
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
24 - Sales and Distribution – Wholesale, Direct, and Other
from Week 7 - MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
Published online by Cambridge University Press: 17 November 2016
Book contents
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- 22 Manufacturing and Sourcing
- 23 Break-Even Analysis
- 24 Sales and Distribution – Wholesale, Direct, and Other
- 25 Reaching Your Customer: Advertising and Promotion
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
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- Engineering Entrepreneurship from Idea to Business PlanA Guide for Innovative Engineers and Scientists, pp. 122 - 124Publisher: Cambridge University PressPrint publication year: 2016