Book contents
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- 28 The Business Model versus the Business Plan
- 29 The Business Plan: The End of Phase 3
- 30 A Business Plan Is a War Plan: Anything Can Change
- 31 Making the Start-Up Business Financially Feasible
- 32 What Angel Investors Look for in a Phase 4 Company Seeking Funding
- 33 Ethics in Engineering and Business Professions
- 34 Business as a Legal Entity in the United States
- 35 Pre-Start-Up Business Organization and Management
- 36 An Illustrative Case: Amazon.com as a Start-Up
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
30 - A Business Plan Is a War Plan: Anything Can Change
from Week 10 - Assemble a Business Plan to Attract Investors
Published online by Cambridge University Press: 17 November 2016
- Engineering Entrepreneurship from Idea to Business Plan
- Engineering Entrepreneurship From Idea to Business Plan
- Copyright page
- Dedication
- Contents
- Preface
- Book part
- Week 1 Create Value in Three Phases
- Technological Innovation and Innovators
- Week 2 Phase 1 CREATE VALUE THROUGH A NEW IDEA
- Weeks 3–4 Phase 2 Creating a Product
- Week 5 Patenting and Protecting Your Intellectual Property
- Week 6 Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
- Week 7 MANUFACTURING, SOURCING, DISTRIBUTION, AND REACHING THE CUSTOMER
- Week 8 Select Your Business Model
- Week 9 Estimated Cost, Price, and Profits
- Week 10 Assemble a Business Plan to Attract Investors
- 28 The Business Model versus the Business Plan
- 29 The Business Plan: The End of Phase 3
- 30 A Business Plan Is a War Plan: Anything Can Change
- 31 Making the Start-Up Business Financially Feasible
- 32 What Angel Investors Look for in a Phase 4 Company Seeking Funding
- 33 Ethics in Engineering and Business Professions
- 34 Business as a Legal Entity in the United States
- 35 Pre-Start-Up Business Organization and Management
- 36 An Illustrative Case: Amazon.com as a Start-Up
- Beyond Week 10 Execution Phases 4–7 THE VIEW BEYOND THE BUSINESS PLAN CREATING AND OPERATING THE BUSINESS
- Preparing to Be an Entrepreneur
- Appendices
- References and Selected Bibliography
- Index
Summary
- Type
- Chapter
- Information
- Engineering Entrepreneurship from Idea to Business PlanA Guide for Innovative Engineers and Scientists, pp. 155 - 156Publisher: Cambridge University PressPrint publication year: 2016