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8 - A relational view of learning: how who you know affects what you know

Published online by Cambridge University Press:  05 June 2012

Marcia L. Conner
Affiliation:
University of Virginia
James G. Clawson
Affiliation:
University of Virginia
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Summary

Think about how you are likely to get information that helps you learn and be successful in new or existing projects at work. Are you more likely to (A) Type in a few words on a search engine and get what you need or (B) Seek out people who have done something similar, either learning from them or going on to people or to documents they suggest? If you fall into category A, information that matters to you is readily attainable through technical means. If you fall into category B, you might end up getting information from a database, but the way in which you find the information and deem it credible is heavily intertwined with your social network. By a show of hands, who would typically follow path A? How about B?

We have posed this question in more than fifty presentations over the past four years to executives from a wide range of industries, government agencies, and nationalities. In our interactions with thousands of people, we have yet to see more than a lonely hand or two pop up in response to option A. Despite the explosion of information, and the increasingly sophisticated technologies that provide us with easy access to this information, it seems that even the most technical of us learn primarily from other people. This is not all that surprising. Our heavy reliance on other people for information and learning is one of the most consistent and robust findings in the social sciences.

Type
Chapter
Information
Creating a Learning Culture
Strategy, Technology, and Practice
, pp. 152 - 168
Publisher: Cambridge University Press
Print publication year: 2004

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