Book contents
- The Cambridge Handbook of the Law of the Sharing Economy
- The Cambridge Handbook of the Law of the Sharing Economy
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Acknowledgments
- Introduction
- Part I Understanding the Sharing Economy and Its Regulatory Landscape
- Part II Addressing Specific Regulatory Concerns
- Section 5 Employment and Labor Law
- Section 6 Tax Law
- Section 7 Consumer Protection and Privacy Law
- 29 Implications for Cyber Law
- 30 Platform Architecture and the Brand
- 31 The “Matching” Platform and Mandatory Agency Law
- 32 The Protection of the Weaker Parties in the Platform Economy
- Section 8 Anti-discrimination Law
30 - Platform Architecture and the Brand
An Opportunity for Trademark Modernization
from Section 7 - Consumer Protection and Privacy Law
Published online by Cambridge University Press: 12 November 2018
- The Cambridge Handbook of the Law of the Sharing Economy
- The Cambridge Handbook of the Law of the Sharing Economy
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Acknowledgments
- Introduction
- Part I Understanding the Sharing Economy and Its Regulatory Landscape
- Part II Addressing Specific Regulatory Concerns
- Section 5 Employment and Labor Law
- Section 6 Tax Law
- Section 7 Consumer Protection and Privacy Law
- 29 Implications for Cyber Law
- 30 Platform Architecture and the Brand
- 31 The “Matching” Platform and Mandatory Agency Law
- 32 The Protection of the Weaker Parties in the Platform Economy
- Section 8 Anti-discrimination Law
Summary
- Type
- Chapter
- Information
- The Cambridge Handbook of the Law of the Sharing Economy , pp. 406 - 418Publisher: Cambridge University PressPrint publication year: 2018