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17 - Studying strategizing through narratives of practice

Published online by Cambridge University Press:  05 October 2012

Damon Golsorkhi
Affiliation:
Rouen Business School
Linda Rouleau
Affiliation:
HEC Montréal
David Seidl
Affiliation:
Universität Zürich
Eero Vaara
Affiliation:
Svenska Handelshögskolan, Helsinki
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Summary

Until now, most papers associated with the Strategy as Practice perspective have been based mainly on longitudinal case studies drawing on ethnographic methods. While these methods provide a complex set of historical and contextual data that are obviously necessary for understanding practices, they tend to concentrate on the organizational level, thus leaving unclear the way managers and others draw on their explicit and tacit knowledge when they are strategizing. Only a few works from a practice perspective have utilized specific methodological tools that are truly appropriate for querying the essence of managerial agency in strategizing (Samra-Fredericks 2003; Balogun and Johnson 2004, 2005). The development and institutionalization of the Strategy as Practice perspective needs to draw on methodological tools that are more focused on action in order to understand how managers and others actually ‘do’ the strategy.

Biographical methods constitute a set of pertinent qualitative methods of inquiry for carrying out in-depth studies of strategic practices. Aiming to gather information on the subjective essence of a person's life or part of that life, biographical research focuses on individuals who are asked to reflect on their experiences in order to document change processes that might or might not be related to life transitions (Goodley et al. 2004). To better understand how managers and others act and interact, what knowledge they rely on and what skills they use when they are strategizing, biographical methods constitute a relevant methodological option offering multiple variants (biography, life story, autobiography, life history, and so on).

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Publisher: Cambridge University Press
Print publication year: 2010

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