Book contents
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
8 - Alternative Dispute Resolution for Trademark Disputes
from Part One - International Aspects of Trademark Protection
Published online by Cambridge University Press: 18 September 2020
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
Summary
The challenges and costs of litigating (multi-territorial) trademark (similarly to other intellectual property) disputes before national courts are well-known.1 This explains the growing importance of alternative dispute resolution (ADR) mechanisms, specifically arbitration, for solving trademark2 (and other intellectual property) disputes.3 In an international dispute, ADR can particularly offer the advantage to centralize the dispute resolution process and thus avoid the fragmentation before parallel regional or national courts.4 The increasing reliance on and trust in ADR systems for solving trademark (and other IP) disputes is not surprising: it mirrors the growing importance of ADR in the general dispute resolution ecosystem.
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- Publisher: Cambridge University PressPrint publication year: 2020