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3 - Methods of Corporate Surveillance

Published online by Cambridge University Press:  24 March 2022

Isabel Wagner
Isabel Wagner
Affiliation:
De Montfort University, Leicester
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Summary

This chapter explains how corporate surveillance works on a technical level: how individual users can be tracked across their use of web and mobile services, for example through stateful tracking with cookies or stateless tracking with fingerprinting; how information collected through tracking is consolidated in comprehensive user profiles; how analytics services contribute to tracking and profiling; and how advertising technology works, including ad targeting and ad sales.

Keywords

trackingprofilingadvertisinganalyticscookiesfingerprinting
Type
Chapter
Information
Auditing Corporate Surveillance Systems
Research Methods for Greater Transparency
 , pp. 28 - 56
Publisher: Cambridge University Press
Print publication year: 2022

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