Naresh Arya's irate assault on his fellow Indians – widely circulated on the Internet during the Kargil war – was sparked off by what he believed to be their outrageous lack of wartime patriotism.

On 7 June 1999, troops of the 56 Brigade were preparing to take the key heights of Tololing and point 4590-meters. These were the first major Indian victories of the Kargil war, and were to come about six days later. At about the same time, Indian television viewers were preparing to watch the showdown between their team and that of Pakistan in the 1999 Cricket World Cup at the Old Trafford ground in Manchester. In the event, India won a low-scoring and generally unremarkable match, beating Pakistan by forty-seven runs. Journalists in the United Kingdom, bored with lamenting the early exit of the British team, had billed the event as something of a war in itself.